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These Terms of Use include an arbitration provision that governs any disputes between you and us. This provision will:

  • eliminate your right to a trial by jury; and

  • substantially affect your rights, including preventing you from bringing, joining, or participating in class or consolidated proceedings.

You agree that we may provide updates, notices, disclosures, and amendments to these Terms of Use, and other information relating to the SWEET WHEAT BAKERY Rewards Program by electronic means, including posting such information and materials online at


These Terms of Use apply to your access to and participation in, the SWEET WHEAT BAKERY Rewards Program in the United States (“SW Rewards”), which is operated by SWEET WHEAT Bakery, LLC or its respective subsidiaries, licensees, and affiliated companies (collectively, "SWEET WHEAT"). These Terms of Use do not alter in any way the terms or conditions of any other agreement you may have with SWEET WHEAT BAKERY for other products or services, such as SWEET WHEAT Gift Cards.


SW Rewards is intended for personal use only. Commercial use is prohibited. SW Rewards is not targeted towards, nor intended for use by, anyone under the age of 13. If you are between the ages of 13 and 18, you may access and participate in SW Rewards Only under the supervision of a parent or legal guardian who agrees to be bound by these Terms of Use.

Our Privacy Policy is incorporated into these Terms of Use and also governs your participation in SW Rewards. Please read the Privacy Policy carefully to understand how SWEET WHEAT BAKERY collects, uses, and discloses information about customers, how to update or change your personal information, and how we communicate with you.

ABOUT SW Rewards

SW Rewards is one way in which SWEET WHEAT endeavors to reward and thank loyal customers for patronizing our business and purchasing SWEET WHEAT products. SW Rewards members are able to earn and accumulate "Points" that can be redeemed for SW Rewards Benefits ("Rewards"). 


To join SW Rewards, go to (“Website”), or our SWEET WHEAT App (“App”) and follow the prompt to create an account. 

You will be required to provide the following information:

  1. First and last name, phone number, and email address.

  2. Birthday (month, day, year) is optional to receive birthday offers. If you do not provide birthday information you will not receive your $5 OFF Birthday reward.

When you join SW Rewards, you automatically are provided with a digital SWEET WHEAT Card with a zero dollar ($0.00) balance. You can add funds to your digital SWEET WHEAT Card either online at, through the App, or in-person at a participating SWEET WHEAT Bakery. You can also register a SWEET WHEAT Card eGift or a physical SWEET WHEAT gift card to your account by adding the 16-digit SWEET WHEAT Card number and security code. SWEET WHEAT Cards may include physical SWEET WHEAT plastic cards that are available for sale from participating SWEET WHEAT Bakeries and other retail locations (for example, gift card "malls" or kiosks); digital forms of physical SWEET WHEAT plastic cards; and SWEET WHEAT Card eGifts that can be purchased at Multiple SWEET WHEAT Cards can be added for use in SW Rewards, but you may have only one (1) account that is personal to you. All SWEET WHEAT Cards, including the one that is digitally provisioned, are subject to the SWEET WHEAT Card Terms & Conditions which are incorporated into these Terms of Use. For more information about SWEET WHEAT Cards, please visit


The rewards are available through the SW Rewards program are based on the number of points/wheats that you earn. You can earn points/wheats by making purchases at SWEET WHEAT in the United States.

  1. Paying for your E-Gift Card/ Physical Gift Card. When you buy an E-Gift Card or Physical Gift Card to Add to your Rewards account or Gift to a friend, you will earn a $5 promotional credit by adding $25 or more to your digital SW Card or sending a Gift Card to someone you love. Buy or Reload $25 or more, get $5 Free.

  2. Paying for your purchase with your card on file, you will earn 1 (one) point for every $1 (one) U.S. Dollar you spent at SWEET WHEAT Bakeries.  SWEET WHEAT may add or remove available payment methods at any time in its sole discretion.

  3. Scanning your member QR code in the App/ Giving your Rewards Phone Number to your server and then paying with cash, credit card, debit card, or mobile wallet. You will earn 1 (one) point for every $1 (one) U.S. Dollar you spent at SWEET WHEAT Bakeries.

  4. Promotional Bonus Point Offers. From time to time, we, or others acting with our permission, may offer you opportunities to earn additional "Bonus Points" through special promotions. These promotional Bonus Points will be awarded as described in the applicable promotional offer and will be subject to any additional terms set forth in such promotional offer.


If members split a transaction, each member must scan their member barcode in the App immediately before making their payment in order to earn Points for their respective purchase amount. If Members split a transaction, each member must notify the cashier/enter their phone number to redeem the points earned on their own account.


You may not earn Points in connection with certain types of beta or promotional programs, or on purchases made with a SWEET WHEAT Store Credit card (defined below) or other forms of service recovery coupons. Points may be earned at participating SWEET WHEAT Bakeries only, and certain bakeries only have the ability to award Points for SWEET WHEAT Card transactions (not for cash, credit card, debit card, or mobile wallet transactions). In addition, you cannot earn Points on purchases of alcoholic beverages, coffee travelers, the French market items (retail items such as butter, gummies, cereals, etc). Taxes, tips, donations, and fees, including without limitation, shipping and handling fees, gift-wrapping fees, delivery fees, and bag fees, also are excluded and ineligible for Point accrual.


Your Point balance may be impacted by returns as follows:

  1. If you void a pre-order at least 48 hours prior to your pick-up time and date, SWEET WHEAT will deduct the Points that you earned for that purchase, potentially resulting in a negative Point balance on your account. Please note that all sales and pre-orders (48 hours prior) are non-refundable.


Unless otherwise mentioned, Points are automatically added to your account within twenty-four (24) hours of your eligible purchase and never expire.


Points may be redeemed at SWEET WHEAT Bakeries and are ineligible to be redeemed for the following items: alcoholic beverages, coffee travelers, and French market items (retail items such as butter, gummies, cereals, etc). 

You cannot redeem multiple points redemption within a single order. For example, you cannot redeem 100 points for $5 OFF and 100 points for a FREE Baguette.


As an SW Rewards member, you may be eligible for the following additional benefits:

  • Birthday rewards: On your birthday (as indicated in your SW Rewards account), you will receive a one-time use $5 (five) dollars discount to be redeemed at SWEET WHEAT on your next purchase on the day of your birthday. To qualify for your Birthday Reward, you must join SW Rewards at least seven (7) days prior to your birthday, provide your birthday in your account information, and make at least one Point-earning transaction prior to your birthday each year. Your Birthday Reward will be automatically added to your account on your birthday and is valid only on that date only. You must present your registered SW Reward Account Birthday Notification in order to redeem your Birthday Reward. You can check to see if your Birthday Reward is available by accessing your account at or in the App. 

  • Free refill(s) of hot or iced brewed coffee and tea. SW Rewards members may receive free refills of hot brewed coffee during the same store visit. To be eligible for a free refill(s) of hot brewed coffee, iced coffee, and tea, you must present the member account QR code in the App AND/OR enter your phone number prior to purchasing your beverage. Daily limit of 1 Refill a day. You must be an SW Rewards member to redeem your free refill.

  • Early or Personalized offers and coupons. Special offers may be distributed by email, through the App (including via push notifications), or by physical mail. You may be required to opt-in and activate special offers via the App or via email. In order to receive and activate personalized special offers distributed via email, you must opt-in to receive promotional and marketing offers from SWEET WHEAT and you may be required to provide a valid email, telephone, and physical address. Special offers may be customized based on your purchase behaviors and preferences and may include periodic discounts on food, beverages, and merchandise, or the opportunity to earn Bonus Points. Special offers may have certain restrictions, including expiration dates and short, time-limited redemption periods. Special offers are personal to you and cannot be shared, copied, or transferred. You may be required to scan your member barcode/present your SW Reward account at the cashier/enter your phone number before your purchase to add your points to your SW Rewards account in the App or present or pay with your registered SW Rewards Account in order to redeem special offers. Read each offer carefully for specific details, expiration dates, and limitations and restrictions.

  • Double Point Day. SWEET WHEAT may offer Double Point Days, where you can earn twice the number of Points for your purchase. SWEET WHEAT will notify you of a designated Double Point Day, which will be personalized and selected by SWEET WHEAT for you. You must download the SWEET WHEAT App OR opt-in to receive promotional and marketing emails from SWEET WHEAT in order to receive notice of a designated Double Point Day. SWEET WHEAT reserves the right to exclude certain products and merchandise from Double Point Day eligibility and to modify the Double Point Day benefit.